BRAND IDENTITY | FITBIT
We had a fast-growing enterprise business, a brand refresh as part of Google, and a target market who still thought Fitbit was just a step tracker. I developed an identity that dialed up our credibility for the healthcare market while bringing just the right amount of Fitbit.
creative direction | copywriting
In 2017, I developed two directions for Fitbit Health Solutions’ first brand identity.
Leadership chose the first, and an enterprise brand was born.
concepts | creative direction | copywriting | photography