BRAND VIDEOS | VIRGIN
I had the pleasure of directing Richard Branson for his appearances in our marketing content. He’s as charming as I’d hoped :)
It doesn’t matter who you are, we all face challenges when it comes to getting healthy. I gathered Virgin Pulse members, Virgin Pulse employees and Sir Richard himself to tell their (similar) stories.
When Richard challenged our members to beat his daily steps, they rose to the occasion! We saw huge engagement with this fun campaign.
When Richard wants to switch from interview to scripted teleprompter, you do it! And when the beige conference room looks absolutely dreadful, you don’t ask him to move, you just fix it in post!
concept | creative direction | scripting | directing